Search Engine Optimization is one of the best solutions for ranking higher on search engines. SERPS (Search Engine Results Page) is where consumers go looking and find businesses to provide them with products and services. SEO allows your business website to have exclusivity by using techniques to reach a certain audience. These techniques include metadata, geotags and keyword solutions just to name a few. Over the years, ranking factors have seen many alterations and it’s more than just having a good-looking website. User experience tends to stick out as one of the motivating factors throughout a customer’s journey.
Here at TAS Technologies, we are looking to creating SEO solutions that look at unique ways to reach audiences. We look at your business, goals, competitors, target audience and then help develop a suitable solution specific to your business. The main goal is increasing conversion rates, ROI and establishing a competitive advantage with every SEO solution. This is accomplished through organic traffic and off-page activities. No matter your business, SEO campaigns are personalized to match your target audience and meet your goals.
Knowing what keywords will drive sales is something that is needed and is considered a cornerstone in a good SEO campaign. Even more so, finding the best combination of words can drive even more consumers to your website. The more volume of these words correlates directly with the results of your business. There are many different types of keywords including long-tail or diversified keywords. Some good tools for keyword research include Google Keyword Planner and SEMrush. It is important to understand which keywords are high volume but also unique or relevant. You want to stand out from your competitors, not take the exact same approach.
Once keywords have been decided, mapping these keywords on a URL that has relevant data now starts. This process is finalized and then optimized to match content with relevant keywords. This will in turn also provide more value to your web content.
Titles and descriptions also known as meta tags are used to reflect the content being shared on your website. These meta tags should include keywords that can be targeted by SEO on your page. Keeping meta tags clean and concise but being unique can be a formidable solution.
Another useful step in this strategy is enhancing your images by using alt tags. Alt tags provide descriptions to your images which again should correlate with your keywords and help Google and other SERPS determine your images meaning per say. Keep in mind images small and vibrant are recommended for the fastest load times on your web site.
Unique and original content needs to be properly optimized with targeted keywords, again understanding relevancy plays a big part in the success of your keywords. Organic keywords help boost great website content. Stay informative and keep your content easy to absorb, this will allow you SEO content to be concise and stay relevant.
Landing pages are considerably one of the most important aspects of your website. This is a potential clients first impression of your business; it needs to be the most responsive and optimized page on your site. Relevant and concise content, appropriate CTAs and good reviews are just some of the elements you may want to consider for your landing page.
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