Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. The different ways TAS Technologies can use the digital medium to popularize and drive conversions for your startup or business are stated below :
Search Engine Optimization (SEO)
Search engine optimization is one of the most misunderstood tools in use today. Many people think it means just using certain keywords a lot on their website. They may believe that just putting the words; ‘best SEO Company’ at the top of the web page will bring them a lot of traffic. TAS Technologies knows that it takes a lot more than that to create a website that is considered to be optimized for search engines. Their team of experts are able to make customized websites that are going to be at the top of the rankings for the Google, Bing and Yahoo search engines.
The key to a successful website development that creates a site that is easy to find is using the right combination of SEO services and tools. It is also important to understand what the goals of Search engine optimization should be. TAS Technologies works to provide several things through their SEO services.
We can help you increase the number of visitors who seek your service or product actively as other companies will only concern on SEO rankings.
A website’s success is often based on the amount of traffic that is generated. SEO tools can be the key to bringing more traffic to a website. TAS Technologies will work to increase the amount of traffic to a website.
Social Media Optimization (SMO)
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website.
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content".
Targeting the Right Audience
Understanding the audience type is the biggest challenge in Social Media Optimization. We are experts in engaging the right audiences following themes pattern. Our user segmentation analysis combines demographics of age, gender and location with insights into interest areas, designation, and merchandising habits, helping us define the patterns to identify the right audience for your brand.
We share detailed analysis on social media campaigns and various on-going activities for better understanding of how your campaigns are doing. Our online live dashboards allow you to monitor your brand across multiple platforms. Constantly monitoring the campaigns allows us to optimize the messaging and platforms for best business results.
TAS Technologies has developed expertise in design and development of HTML email newsletters, a modern powerful marketing tool.
Email Newsletters allows client to regularly update their customers about new products, offers, etc. and build a relationship with them. Leveraging our extensive experience, our team supports client in designing beautiful and effective email newsletters that:
- Promote brand
- Are align with industry standards
- Deliver results, by encouraging recipients to click
- Are Mobile Friendly
TAS Technologies offers the following services for both transactional and promotional emailers :
- Bespoke Emailer Design
- Bulk Email Api Integration
- Responsive Emailer Design
- Campaign Management
- HTML Coding
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